Coletivation
Talk Show
Viacom Group - MTV Brasil
Dir: Diego Pignataro/ Eye Works
2013 -2014
The concept:
Coletivation was one of the main attractions on MTV Brazil. Was a space to talk about music, culture, lifestyle, interviews and news to the young audience. The idea was to connect all the interests in one place, being fun, urban and contemporary.
To communicate with this audience, we chose the Industrial style, inspired by containers, reclaimed materials, bold graphics and irreverent furniture
The set was very dynamic, allowing us to explore many configurations.
The Stage:
The News corner:
At this side, it had a revolving door, used for the guests to come in .One face was a shelf, plain of funny random props. The other was a big logo sign.
The Interview corner:
Almost all furniture was developed especially for the show, including the cubic couch, the case chair and the parcel chair.
Exposed pipes worked graphically, and the very bright metal walls made a great contrast with black and grey details.In the floor, we had bold yellow signs as in a factory.
