Temporada de Moda Capricho
Fashion Reality Show - Season 2
Boomerang Channel/ Warner Bros. /Disc Networks
Dir: Johnny Araújo
Academia de Filmes
2010 -13 eps
The concept:
For decades Brazilian teenagers (me included) waited for CAPRICHO magazine to arrive at the newsstands, bringing the last fashion trends and coming of age interests and discussions. In 2010, after becoming online, they also hosted a Fashion Reality Show on Boomerang, where young fashion students could shown their talent and win a vacancy to work in the famous magazine.
For this project, my main references were :“Alice” (Tim Burton), Marie Antoinette ( Sofia Coppola) and Tim Walker fashion photos, bringing this visually striking, dreamy mood, and also connected to fashion trends
To talk to the audience, it had to be Magical and Fashionable! We needed to be fun, colourful, modern, young and trend setter. The spaces had to work visually and for the reality’s dynamics as well.
Pastel colours contrasting with pink, reds and fuchsia. Velvet. Golden frames, Gardens. Flamingos and Cupcakes. Classical furniture with a twist, making it look very modern.
Ludic and joyful in a nutshell.
The project:
The lounge:
THE LOUNGE was the main stage, where the host met the participants to talk about the day, the proofs and where all decisions were made.
